Agency campaigns
Over the course of my 2 years working within an agency, I’ve had the opportunity to work on multiple Gen Z focused campaigns.
My main account has been Adobe, where I consistently manage around 30 creators on the rolling campaign, along with our in house interns. I create campaign briefs for the creators, coordinate events such as immersion days, manage production of 20+ location tours and manage content output.
Outside of this account I consistently make realised contributions to campaign brainstorms - such as conceptualising Taco Bell's Taco Afters - conduct cultural and visual research on pitch projects, such as writing film treatments, working on concept decks, as well as logistical planning. Moreover, I frequently create design assets to be used on campaigns such as Instagram stories, posters and internal websites. In an effort to expand my creative practice I consistently go above and beyond to contribute to the agency's wider creative offerings, such as getting involved in What Matters To Us, Seed's ongoing cultural research project.
Moreover, last year I went on secondment to our sibling agency Wonder, where I gained exposure to US clients and larger scale production, working across the Google US account along with Canva and Stripe, assisting in both logistical and creative research and planning for convention centre activations.
